Tag Archive: McDonalds


Harpa

The shadows and light in Harpa concert hall are stunning.

Preparations and expectations are as much a part of journeys as arrivals but it was a trial to face mundane considerations of what to pack for my short stay in Reykjavík.

Most bloggers, tweeters and travel guides recommend winter wear even when traveling in the summer months. They are not wrong. At this time of year it is light all day but this does not mean there is constant sunshine.

Temperatures rarely exceed 23◦ C and are often much lower. The evenings are cool and it also rains a lot so waterproof clothing is considered essential. Dressing as you would for a typical Autumnal day in Northern England is a good rule of thumb guide. While I was there the temperature was a little chilly at an average of around 17◦ C  (I needed a hat!) but the air feels so good and pure.

Soon after arriving, I experienced a prime example of the pragmatism of the Icelandic people when I asked a tour guide if I needed rainproof clothing for a day excursion to The Golden Circle. She replied: “If it rains, yes!”

Town

A birds-eye view of Reykjavik

I can’t remember exactly when I began to get obsessed about the idea of going to Iceland but the wealth of amazing music coming from this small country was certainly a major factor. For this reason I has to pinch myself when the co-owner of the apartment I had booked turned out to be named Sigurrós. This is akin to a foreigner visiting Liverpool for the first time and being greeted by a John Lennon.

In just three full days I could only get a fleeting impression of the city. My sole out-of-town experience was confined to a memorable eight-hour excursion (with commentary in English & Scandinavian) to Geysir hot springs, the Gulfoss waterfall and the National Park (the Golden Circle).

Still, I’m happy to say that my spectacles remain as resolutely rose-tinted as they were before my trip. I’d love to return with more time and money to explore the whole island.

So, without further ado, here are some of my impressions :

The Icelanders.
The people are universally kind, friendly and nice. I saw an middle-aged man looking for a CD of local music being helped by a young female shop assistant who patiently explained what Indie music is without a trace of condescension. Continue reading

INAPPROPRIATE CLOTHING

heels-at-the-beach2

High heels on a beach – not a good look!

Yesterday I saw two women wearing fur coats in a vegetarian restaurant – the classic brain-dead rich bitches for whom fashion and ethics are poles apart. The incongruous, not to say ignorant, dress made me think of other examples of inappropriate clothing and accessories. Here’s the list I came up with:

  • hot pants at a high mass.
  • a mini skirt at a nunnery.
  • a dog collar at a porn club.
  • a raincoat in the Sahara.
  • high heels on a beach.
  • a summer dress in Antarctica.
  • a dinner jacket at McDonald’s.
  • a nightdress in a day school.
  • jeans at a pyjama party.
  • overalls in a solarium.
  • a balaclava at a brothel.
  • a bullet proof vest at a peace rally.
  • a ‘fuck the police’ T-shirt in a court room.
  • a crash helmet on an airplane.

AN AFTERTASTE OF THE FAST FOOD NATION

fast food nation

I can’t help thinking that the movie version of Eric Schlosser’s book Fast Food Nation is a missed opportunity. It’s a well made movie with fine ensemble cast but to my mind director Richard Linklater should have aimed it more at teenagers.

This, after all, is the consumer group whose stomachs and minds are subjected to relentless and skilled marketing of McDonalds and other fast food chains. Ashley Johnson (Amber)Casting Avril Lavigne in a cameo role as an animal rights/no-global activist suggests that Linklater did want to appeal to a younger audience but the slow moving pace and disjointed narrative is not lively enough to hold their attention (my 12 year old daughter – a vegetarian like me – stopped watching after half an hour).

The character of Amber (played by Ashley Johnson) and her McJob would have provided a much better focal point at the start of the movie. Instead the lengthy introduction showing to the sales strategies, production methods and exploitation of Mexican illegal aliens in the burger factory slows the movie down.

chew on this

I see that Schlosser has revised his original book to appeal to a to younger eaters (‘Chew On This’) – its only a shame that his contribution to the movie screenplay didn’t have the same objective.