Tag Archive: Google


Big Other is watching us

THE AGE OF SURVEILLANCE CAPITALISM by Shoshana Zuboff (Profile Books 2019)

‘The fight for a human future at the new frontier of power’ – that is the dramatic subtitle of this important study which warns that our very humanity is at stake as a result of fast-moving changes in technology over the last two decades.

Shoshana Zuboff is the Charles Edward Wilson Professor Emerita at Harvard Business School so one would expect that she is not one to exaggerate without good cause.  As you read her brilliant and powerfully argued book, you realise she has good reason to express the negative view that surveillance capitalism is “a form of tyranny that feeds on people but is not of the people”.

Some of the invasion of privacy and manipulative actions she documents are probably known to most readers but it is the sheer scope and range of the influence that is so terrifying. The lawless and anti-democratic escalation of surveillance capitalist corporations leads to the chilling realisation that it may already be too late to halt or restrict their influence.

Without any controls or restrictions these bodies can pretty well do as the please and they have taken full advantage of this to infiltrate every aspect of our lives. Practically everyone on the planet is now traceable and trackable. We are all connected whether we like it or not.  Opting out is no longer an option. Continue reading

TRANSLATING FOR DUMMIES

FOUND IN TRANSLATION By Nataly Kelly and Jost Zietzche (A Perigee Book, 2012)

To educate in an entertaining way is the goal of many a failed teacher.

‘How can I make learning fun?’ is not a bad question but the risk is that too much emphasis is placed on topics that are superficially lively and entertaining without being that informative or mind expanding.

The laudable aim of the authors of  Found In Translation is to show how translators and interpreters deserve more attention and greater appreciation. For example, they ask if it can it be right that “those who translate the ingredients on the packaging of your toilet paper earn more than those who translate the works of the greatest poets”?

In the introduction, Kelly and Zietzche detail their forty years of combined experience in the field both as researchers and practitioners but then add “that’s the boring part……..now here’s the fun part”.

What follows is an outline of the book’s topics which range from the linguistic philosophy of Google Translate to that of Iceland’s airline company and from the woman who translated Dr Seuss to a 91-year-old man who interpreted for the Nazi war criminals at the Nuremberg trials. Continue reading

dieyoungToday is my birthday and , having taken a very big breath and blown out all my candles, my wish is for a surge in blog views.

Since the beginning of 2013 the number of views to this blog has halved.

Rather than being a sign that the quality of posts has declined (perish the thought!), this seems to be the result of Google’s revamped image search engine. Continue reading

I’M MARTIN – GOOGLE ME

Any one of these ‘faces’ could be a troll.

To be ungoogleable might be a blessing or a curse”; so it says in a BBC article today.

Part of the story is about the fact that many  are going to great lengths to preserve their anonymity online and avoid being found by random Googling.

To my mind the only surefire way to achieve this is not to use a computer at all!

Perhaps a measure of control  can be preserved if you don’t engage with any of the social network ‘communities’ but it’s increasingly hard to carry out any meaningful internet activity without being lured into some thread or forum.

I can respect people’s  demand for privacy but I no longer see many benefits of hiding being a pseudonym. I agree with Jaron Lanier when he wrote that such choices make us more ‘gadget’ like in our behaviour and tends to encourage the inner troll in all of us.

In honour of this principle I today changed my Twitter profile from ‘Animal My Soul’ to my true name – Martin Raybould.

My first tweet as the real me was a quote from an article in the Irish Times by Joe Humpreys: “People behave less ethically when their identities are hidden”

Related links:
Anonymity on the internet is the cloak of the coward (Irish Times)
What is ‘ungoogleable’? (BBC News)
Is anything “ungoogleable”? (smartplanet.com)