Tag Archive: Jaron Lanier


I’M MARTIN – GOOGLE ME

Any one of these ‘faces’ could be a troll.

To be ungoogleable might be a blessing or a curse”; so it says in a BBC article today.

Part of the story is about the fact that many  are going to great lengths to preserve their anonymity online and avoid being found by random Googling.

To my mind the only surefire way to achieve this is not to use a computer at all!

Perhaps a measure of control  can be preserved if you don’t engage with any of the social network ‘communities’ but it’s increasingly hard to carry out any meaningful internet activity without being lured into some thread or forum.

I can respect people’s  demand for privacy but I no longer see many benefits of hiding being a pseudonym. I agree with Jaron Lanier when he wrote that such choices make us more ‘gadget’ like in our behaviour and tends to encourage the inner troll in all of us.

In honour of this principle I today changed my Twitter profile from ‘Animal My Soul’ to my true name – Martin Raybould.

My first tweet as the real me was a quote from an article in the Irish Times by Joe Humpreys: “People behave less ethically when their identities are hidden”

Related links:
Anonymity on the internet is the cloak of the coward (Irish Times)
What is ‘ungoogleable’? (BBC News)
Is anything “ungoogleable”? (smartplanet.com)

THE GEEK STRIKES BACK

Jaron Lanier (photo:Jonathan Sprague)

YOU ARE NOT A GADGET : A MANIFESTO by Jaron Lanier (Knopf,2010)

With his dreadlocks and barrel-shape, Jaron Lanier looks like a cross between Peter Tosh and Jabba The Hut.

Eccentric, nerdy types like him were at the forefront of the first wave of the internet ‘revolution’ and are now being slowly marginalised by the suits with their business models.

This book could be subtitled ‘the geek strikes back’ as he rails against this new breed of web entrepreneurs, warning that these “Lords of the cloud” are taking the soul out of the net by monitoring and controlling how we lowly “peasants” interact online.

The hive mentality (“the hivey league”) which brought us Wikipedia and Facebook is seen as the chief reason why the intellectual potential of the net is being dumbed down, a process Lanier calls “digital flattening”. His central point is that “empowered trolls” and a collectivist mindset has come to supplant individualism with the effect that ideology replaces creative achievement. Continue reading