My parent’s generation had no problem accepting that post war thriftiness was necessary for the rebuilding of post war society. In this day and age with greedy bankers and dishonest bosses creaming off the profits, this notion is a bigger sell for the public at large. This street art in the centre of Bologna sums up the current mood perfectly :
This sign says 'facebook'.
The last thing Facebook needs is more publicity but this is mainly what we get in the lame one hour BBC documentary presented by Emily Maitlis.
When not displaying her range of chic leisure wear, Maitlis seems starstruck by being in the presence of Mark Zuckerberg. When she’s shown around the Facebook offices she is introduced to Zuckerberg’s chair : “that’s his hoodie” she gushes.
The ‘rare interview’ with the man itself is brief and unrevealing. He tells us how ‘cool’ and ‘awesome’ the social network is and doesn’t have to deal with any awkward questions.
She interviews colleagues and supporters and visits connected businesses. These all confirm the awesomeness of Facebook .
Maitlis’s shallow analysis of what has made the company so popular includes telling us how easy it is the make friends and ‘like’ global companies (as if we didn’t know). Continue reading
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