The My Space culture has levelled the playing field significantly. The power which record company majors have for too long taken for granted has been greatly undermined. Power to the people I say. But, undeterred, the self appointed media mogul beasts continue to try and usurp the social networking grapevine by advising us what’s cool and what’s not.

In Caroline Sullivan’s article in The Guardian she shamelessly takes their side by dutifully informing us “the people who influence what we listen to” are heralding the new wave of ‘electrogirls’ as the next big thing.

Apparently, sassy females like Little Boots and Lady GaGa mark a dramatic shift in pop music culture to put spotty outmoded male guitar bands in their place. Continue reading