“It’s not natural, normal or kind – the flesh you so fancifully fry is murder” . Morrissey’s words to The Smiths’ Meat Is Murder still speak for vegetarians the world over.
I am one of them, not having eaten meat or fish for the best part of 40 years, most of my adult life.
The arguments for a vegetarian diet are environmental as well as ethical:
- Global meat demand is estimated to increase by 73% by 2050. But we already use 70% of farm land for livestock
- Livestock farming for meat is responsible for ~18% of all greenhouse emissions, more than all global transport combined
This is why scientists have invented a meat product that is not natural and normal but is kind in that no animal is ‘murdered’.
Cultured beef takes the muscle cells from a living cow, grows them in a lab to produce muscle tissue, the main component of the meat carnivores consume. Continue reading







