The UK monthly magazine ‘Cook Vegan’ is from now on to be known as ‘Plant Based’ and carries the subtitle ‘The Food Revolution’ .
In the editorial to the first issue under the new name (October 2017), assistant editor Blake Roberts writes “Everything in this magazine is still vegan and we only want to expand and improve upon the content that you’re used to. However, we believe that if we are to make veganism more accessible for all, it is important that everybody feels part of it; under our new title we feel we can encourage seven more people to embrace a plant-based lifestyle”.
In this way he is seeking to reassure readers that this is a magazine that is solely focused on diet, health and recipes. It is still all about cooking, in other words.
But he also raises a more questionable point. Reading between the lines, he is suggesting that the label ‘vegan’ is problematic in that it is automatically connected to lifestyle choices that go beyond what you keep in your fridge or serve up at mealtimes. Continue reading
